Vodafone Labs

We experiment. We innovate. We make things better for our customers.

Innovation is in our DNA

We're designers, dreamers and idea-hungry. Digital creatives who care deeply about our customers. Vodafone made the first ever mobile phone call in the UK on 1 January 1985 and we haven't looked back since. We're still putting our customers at the heart of what we do, forever challenging and pushing the boundaries of digital to give them new, ingenious and hassle-free ways to connect with their worlds.

Say hello to a smarter future

From chatbots to conversational UI and smart assistants, right now we're spending a lot of time looking at what the world of AI (Artificial Intelligence) can do for our customers.

Meet TOBi - the first live chatbot in UK telecoms

The secret to any business' success is its people

We're lucky to employ a collective of passionate, talented and ambitious people who go the extra mile to help our customers.